Lipstick calls attention to your mouth. It tells a room to read your lips. Yet most women and femme-leaning people I’ve spoken to say wearing it isn’t at all about attracting a mate. They say it’s about visibility or self-expression. They say it gives them joy. To wear lipstick is to be shamelessly, extravagantly, playfully, visibly feminine in a world where masculinity still feels like it holds most of the power.